---
title: 02. Proximus SME visual identity
source: https://dam.proximus.com/guidelines/guide/24e394fd-4ea6-42bb-9587-97c069b8d195/page/f452e432-7336-4cfd-b3b4-0adc4420d43d
author:
published:
created: 2026-05-06
description:
tags:
  - Branding
---
- - ## An SME specific gradient
	- The listed colours can be used solid. We do, however, make use of gradients quite often in this identity, comparable to the Proximus NXT identity.
		The linear gradient runs from Black to Soft Purple, passing Purple in the middle and has a diagonal angle from top left to bottom right.
	- ![gradient_1200x.png](https://dam.proximus.com/m/61e2f9cc784d7111/original/gradient_1200x-png.png?_ts=1778072901607)
	- #### Text container
		As shown below the gradient serves as a text container.
- - ![PXS_SMB_CONCEPT_03-2023_v13_11 kopie 9.jpg](https://dam.proximus.com/m/bb877eed8b5c939/original/PXS_SMB_CONCEPT_03-2023_v13_11-kopie-9-jpg.jpg?_ts=1778072901607)
	- ![PXS_SMB_CONCEPT_03-2023_v13_9 kopie 23_quickFix.jpg](https://dam.proximus.com/m/4ecaf6ec2a1cdd22/original/PXS_SMB_CONCEPT_03-2023_v13_9-kopie-23_quickFix-jpg.jpg?_ts=1778072901607)